Unexpected is a new innovative stage for contemporary art. Young artists will get the opportunity to show their work in a concept space of an established commercial gallery. For the public it will be an open door to the largely unseen young artists from the Netherlands and abroad whose work has been rarely or never exhibited in The Netherlands.
At Unexpected exceptional, emerging artists will show their works, which distinguish themselves through their renewing and outspoken visual language in contemporary art. With this the artists will surprise the viewer.
Together with the artists the gallery will work on a different and a renewing way of presenting works. The artists involved in Unexpected are yet unknown to the commercial art world. In this effect, the gallery serves as a platform to launch their careers.
By working together with young artists Wanrooij Gallery explores new possible meanings in art and design. To look a head what a new younger generation has to say with their works, to give place to art in all its shapes and to find new ways of presenting. For this project design will have a special focus.
All the artists are expected to give minimal 4 works for the archive of the gallery until it gets sold in the gallery or in an other way. This to give in house an archive of work from artists who we host in the gallery. This will be shown in a cabinet with drawers.
All the exhibitions will be published in a small catalogus with images of the artist’s work and text about the artist and the work. The catalogus will be available during the exhibition. All the small catalogus will be published in one bigger magazine like catalogus to give an overview and to reflect on what happened during 2020 in Unexpected by Wanrooij Gallery.
The gallery located in Amsterdam is internationally renowned for its innovative, challenging and inspiring art with character. The gallery provides a prominent stage for emerging and acclaimed artists. The main focus is on new media art.
Over the years the gallery has developed a total art experience. It is a place to explore and experience art in all its facets. In that perspective, the gallery constantly seeks new challenges by pushing the boundaries of the established art world. Wanrooij Gallery participates in major art fairs worldwide.
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