Future Beats label FRNT and Wanrooij Gallery bridge the gap between ‘street culture’ and new generation art lovers
Amsterdam, June 7, 2018 – On June 28, FRNT and Wanrooij Gallery are hosting a special exposition revolving around ‘street culture’. As official pre-party of AMCAT Festival, the focus of the event lies on music and art within the broader dimension of street culture. Artists Buff Monster, Pieter Ceizer, Koh Sang Woo, and Fidia Faleschetti are invited to present their art and although diverse in style of work, they all represent youth and street culture. Fun fact; to make their art accessible to the new generation, all artists created a piece which is reasonably priced.
Art outside the traditional gallery
Street culture in its broadest sense, is omnipresent in our society. A movement that is represented in all aspect of culture such as fashion, music and art.
For years, Wanrooij Gallery is an influencer in the international modern artscene. Wanrooij contributed to the international success of artists like Christian Voigt, Joseph Klibansky, Anna Tas, NOART, Mr.Brainwash and is present on world wide art fairs such as Art Wynwood, Art Miami, Art New York, Art Silicon Valley and Biënnale in Milaan.
After relocating Wanrooij Gallery to the vibrant new art district KNSM area in Amsterdam, a new chapter unfolds. In the epicentre of a new cultural district, Wanrooij is creating a space where artists can collaborate and different styles of art are presented. Wanrooij will devote more time and means to attracting the new generation young creatives who have an interest in street culture.
Amsterdam based future beats label FRNT who spots ‘hidden gems’ in different creative realms, will provide the lineup for the event. International artists like Wantigga, Robin Yerah (Live) and Colorful Soundsystem will create the perfect vibe during the evening. FRNT is dedicated to collaborate with artists in many creative fields like fashion, art and also organises FRNT events.
The artists we invited for the event represent what is going on at this moment in the scene and I would love to share that with the new generation.’
Martijn Wanrooij: ‘It’s my ambition and mission to make art available and within reach for everyone. Street culture is a global movement has influence all around us. The artists we invited for the event represent what is going on at this moment in the scene and I would love to share that with the new generation.’
Georges Kool (Director FRNT): FRNT is always on the lookout for new ways to connect our music and artists with other creative fields such as art and fashion. This collaboration gives us a unique chance to present our musical vision in an amazing setting.
Location: Wanrooij Gallery, KNSM-laan 301, Amsterdam
Exposing Artists: Pieter Ceizer, Koh Sang Woo, Buff Monster, Fidia Faleschetti
This event is invite only